Adults aged 25-55, with a focus on women and people of color, who enjoy trending topics, pop culture, and candid discussions.

THE MAIN OBJECTIVE IS TO ENGAGE AND INFORM THE AUDIENCE. THE HOSTS AIM TO BlendS humor, culture, and real-life experiences, helping viewers see how national and global stories impact their world.

REFLECTIVE OF THE SHOWS OVERALL FEEL, WE DECIDED ON A BOLD, UNAPOLOGETIC LOGO, BLENDING PLAYFULNESS AND EDUCATION. SIMPLICITY WAS ALSO KEY FOR EASY RECOGNITION IN MOBILE SIZING ON MULTIPLE STREAMING PLATFORMS.