ACCIDENTALLY INFORMED

Accidentally Informed is a fresh, dynamic talk show DIVING into trending headlines and current events. THE HOSTS CLAUDIA JORDAN AND ERICA COBB break them down with humor, heart, and honesty.

Adults aged 25-55, with a focus on women and people of color, who enjoy trending topics, pop culture, and candid discussions.
REFLECTIVE OF THE SHOWS OVERALL FEEL, WE DECIDED ON A BOLD, UNAPOLOGETIC LOGO, BLENDING PLAYFULNESS AND IMPACT. SIMPLICITY WAS ALSO KEY FOR EASY RECOGNITION IN MOBILE SIZING ON MULTIPLE STREAMING PLATFORMS.
LOGO
BRAND IDENTITY
YOUTUBE DIGITAL ASSETS